360 Virtual Tours for Realtors: Why Chicago Agents Use Them

Chicago buyers are busy and selective. Many want to walk through a home online before they ever book a showing. A 360 virtual tour lets them explore every room from a phone or laptop, any time of day.

For agents, that means fewer wasted showings, better informed buyers and a stronger listing presentation.

What a 360 virtual tour does for a listing

• Shows the real layout, so buyers understand how rooms connect.
• Lets relocation and out of town buyers tour without flying in.
• Keeps people on the listing longer than a photo gallery alone.
• Pre qualifies showings, because buyers who book have already seen the space.

Matterport, Zillow 3D Home and CloudPano: which one fits?

Each platform has a place. Matterport is the classic dollhouse style walkthrough. Zillow 3D Home tours plug straight into Zillow listings. CloudPano is a flexible 360 tour option for homes and businesses. We compare them on our Matterport and Zillow 3D tours page.

If the listing is going on Zillow Showcase, the Zillow 3D Home tour and an interactive floor plan are part of the package. Our Zillow Showcase photographer packages capture the photos, tour and floor plan in one visit.

Why sellers notice

Sellers interview agents on how they will market the home. Showing a 360 tour, professional photos and aerials in your listing presentation tells them you will put their home in front of more buyers with better media.

Pair the tour with Chicago real estate photography and drone photos and video for a complete listing package.

Rentals and commercial spaces benefit too

Tours save time for leasing teams and commercial brokers as well. See our pages for rental and property management media and commercial real estate photography.

Add a 360 virtual tour to your next listing

360 Chicago Tours shoots virtual tours across Chicago, the suburbs and Northwest Indiana. Have questions first? Start with our real estate photography FAQ, or book your shoot online.