Chicago buyers are busy and selective. Many want to walk through a home online before they ever book a showing. A 360 virtual tour lets them explore every room from a phone or laptop, any time of day.

And right now, every listing counts. Illinois REALTORS reported that the City of Chicago had 28.9% fewer homes for sale in June 2026 than a year earlier. With fewer homes to choose from, buyers study each one closely.

So here is a question to start. On your current listing, could a buyer understand the layout well enough to decide whether it is worth an evening to see it?

What buyers say about 3D tours

There is no Chicago specific study on 3D tours that we would stand behind, so here are the best national numbers we found.

In the Zillow Consumer Housing Trends Report 2024, a survey of about 12,000 recent U.S. buyers, 70% said a 3D tour would give them a better feel for a space than static photos, and 62% said they wish more listings had 3D tours.

NAR's 2025 Home Buyers and Sellers Generational Trends Report found that among buyers who used the internet in their search, 41% rated virtual tours a very useful website feature. That ranks behind photos and floor plans, so think of a tour as a strong addition to great photos, not a replacement for them.

Tours do not replace showings either. They help the right buyers decide to show up.

What a 360 virtual tour does for a listing

• Shows the real layout, so buyers understand how rooms connect.
• Lets relocation and out of town buyers walk through without flying in.
• Helps buyers who book a showing arrive already knowing the space.
• Gives you a link to share in emails, texts and social posts.

Why sellers notice

Sellers interview agents on how they will market the home. Zillow's 2025 Consumer Housing Trends Report for Agents found that 75% of sellers were more likely to hire an agent who provides virtual tours and interactive floor plans.

Showing a 360 tour, professional photos and aerials in your listing presentation tells sellers you will put their home in front of buyers with better media. Pair the tour with Chicago real estate photography and drone photos and video, flown by FAA Part 107 certified pilots, for a complete listing package.

Matterport, Zillow 3D Home and CloudPano: which one fits?

Each platform has a place. Matterport is the classic dollhouse style walkthrough. Zillow 3D Home tours plug straight into Zillow listings. CloudPano is a flexible 360 tour option for homes and businesses. We compare them on our Matterport and Zillow 3D tours page.

Zillow 3D Home. According to Zillow's 3D Home page, once the tour link is on the MLS it automatically syndicates to most major real estate sites, and in October 2024 Zillow and Realtor.com agreed to share 3D home tours and interactive floor plans between their platforms, as HousingWire reported. Zillow also reported in 2021 that, in its January to July 2021 listing data, listings with a 3D Home tour received on average 37% more views and sold 14% faster than listings without one. That is Zillow measuring its own product during a very hot market, so treat it as a pattern, not a promise.

Matterport. Matterport tours give buyers the dollhouse view of the whole home and a walkthrough they can share with family. You may have seen claims that 3D tours make homes sell a fixed percentage faster. Those numbers trace back to vendor studies from a single market several years ago, so we do not repeat them as a general rule.

If the listing is going on Zillow Showcase, Zillow lists 3D tours and interactive floor plans as part of the format. Our Zillow Showcase photographer packages capture the photos, tour and floor plan in one visit. Zillow's Showcase fees are separate, and booking with us does not activate Showcase.

What tours cost with us

• Matterport 3D tour: $250 on its own, or $150 as an add on to any package.
• Zillow 3D Home tour: $200 on its own, or $95 as an add on.
• 360 virtual staging: $55 per 360 photo, to show an empty room furnished inside the tour.
• Floor Plan Pro: $250 for homes up to 2,500 sq ft, plus $75 per additional 2,500 sq ft.

There is $0 due when you book. You pay when your media is delivered, or agents can choose Pay at Close with Titus on eligible orders. See everything on our pricing page.

Rentals and commercial spaces benefit too

Tours save time for leasing teams and commercial brokers as well. See our pages for rental and property management media and commercial real estate photography.

Add a 360 virtual tour to your next listing

We have shot virtual tours across Chicagoland and Northwest Indiana since 2021. Have questions first? Start with our real estate photography FAQ, or book your shoot online.

We are open 7 days a week, 8am to 6pm. Call us at (312) 767-1706 or text (312) 667-5974.

Sources

• Illinois REALTORS, Monthly Local Market Update, City of Chicago, June 2026: illinoisrealtors.org PDF
• Zillow Research, "Buyers: Results from the Zillow Consumer Housing Trends Report 2024," Oct. 1, 2024: zillow.com/research
• National Association of REALTORS, 2025 Home Buyers and Sellers Generational Trends Report, April 2025: nar.realtor PDF
• Zillow, 2025 Consumer Housing Trends Report for Agents release, Dec. 30, 2025: zillow.mediaroom.com
• Zillow, 3D Home page: zillow.com
• HousingWire, Zillow and Realtor.com partnership, Oct. 25, 2024: housingwire.com
• Zillow, "How Virtual Tours Can Help Your Home Sell Faster," Oct. 6, 2021: zillow.com